Education Development Trust is a global not-for-profit, which works with governments, NGOs and charitable organisations to improve school systems at scale. Their website plays a key role in communicating the impact of their work. It is used by audiences to access research projects, high quality content and information on the value delivered by the Trust’s complex range of services. Rethinking Education Development Trust’s website was pivotal to launch a fresh brand identity and identify ways of increasing the visibility of their work and the clarity in communicating their activities.